The growth of the Hispanic population, as well as the increase of Spanish-speaking individuals in the United States, creates an opportunity for companies to reach customers in their preferred language. A need for bilingual talent will continue to grow; the number of Hispanics who speak Spanish in the home is expected to rise from 37 million in 2014 to 55 million in 2034 (Gillula, 2015). At the same time, Hispanics are becoming a larger percentage of the workforce.

The Wall Street Journal (February 2015) reports that the U.S. Hispanic population will account for 40% of all employment growth over the next five years and more than 75% of growth from 2020 to 2030. An influx of Hispanics into the workforce means that within 20 years, Hispanics will constitute 23% of all U.S. employment (Gillula, 2015). Focusing on retaining Hispanics and reducing turnover within this demographic will be prove fundamentally important to corporations and business leaders